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American Icon: Alan Mulally and the Fight to Save Ford Motor Company


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#83425 in eBooks 2012-03-13 2012-03-13File Name: B005723KGW3 of 3 people found the following review helpful. Quality, Page Turning Non-FictionBy Blake S.I have to confess that this book was a complete stunner. I purchased it hoping to get a decent idea of what Ford went through during the economic crisis of 2006-2009, but this book proved to be a detailed, engrossing story that I could barely put down. Anyone who follows the news is well aware of the debacle that was the US auto industry in 2007, but Hoffman provides such depth in describing the issueThe inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.nbsp;At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its di...

You easily download any file type for your device.American Icon: Alan Mulally and the Fight to Save Ford Motor Company   |  . I was recommended this book by a dear friend of mine.

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