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Analytics in a Big Data World: The Essential Guide to Data Science and its Applications (Wiley and SAS Business Series)


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#585248 in eBooks 2014-04-15 2014-04-15File Name: B00JR5LAC6The guide to targeting and leveraging business opportunities using big data analytics By leveraging big data analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource, this essential book does not include exhau...

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