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Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment


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#203326 in eBooks 2013-10-15 2013-10-15File Name: B00C74OXLO1 of 1 people found the following review helpful. Must read for anyone interested entertainment business.By Joao Paulo JacobsenPros:Very well written accompanied by clear-cut graphs that contextualize and prove the points presented.No gratuitous jargons typically associated with economy books by scholars.Super contemporary examples (reader in 2016)Cons:Some of the notions were are familiar to me as a MFA in Film Production, but the points were explored deeper made my understanding better of whatFrom BooklistAcademic Elberse explains the entertainment industryrsquo;s blockbuster strategy, a risky approach that involves large resource allocation to acquire, develop, and market concepts with strong ldquo;hitrdquo; potential to offset average returns from other holdings. The entertainment induWhy the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professorsWhat's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFLmdash;along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals?Anita Elberse, Harvard Business School's expert o...

You can specify the type of files you want, for your gadget.Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment   |  .Not only was the story interesting, engaging and relatable, it also teaches lessons.

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