[PDF.45ee] Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications

Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications

[PDF.lo45] Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications

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#556441 in eBooks 2009-11-19 2009-11-19File Name: B002YQV4PI1 of 1 people found the following review helpful. For Nonprofit Leaders, A Working Guide to Better CommunicatingBy Elizabeth HurwittBranding is often talked about, casually, in language that only branding professionals seem to understand. In "Brandraising--how nonprofits raise visibility and money through smart communications," Sarah Durham has written a book for the rest of us.Nonprofit leaders, as the title suggests, are already managing their agency's communications, with widely-varying budg"Sarah Durham, author of 2009's Brandraising, founded communications firm Big Duck in 1994 to help nonprofits raise money, gain visibility, and make effective use of social media. After 16 years, Big Duck continues to assist organizations from the Cancer Research Institute to the Women's Sports FouIn the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transf...

You can specify the type of files you want, for your device.Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications   |  . I really enjoyed this book and have already told so many people about it!

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