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Building the Customer-Centric Enterprise: Data Warehousing Techniques for Supporting Customer Relationship Management


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#2855987 in eBooks 2008-04-21 2008-04-21File Name: B002IIEYWCPDF # 118 of 19 people found the following review helpful. A good reference but the "CIF" strikes back !By A CustomerA Data Warehouse and CRM consultant I was finally expecting the industry reference that would present the role of the Data Warehousing in CRM in clear terms and with authority.In many sense, this is the right book : it provides a broad and knowledgeable overview of the various CRM tools and architecture and how they interact.The problem is that it goes slightly beyond by replacing Data W"When it comes time to get serious about CRM, all paths lead to the infrastructure that CRM processing is built on. And no one understands that architecture better than Claudia Imhoff and her co-authors."--W. H. Inmon, billinmon.com "Alvin Toffler predicted this in "Powershift" 10 years ago. No onStrategies for leveraging information technologies to improve customer relationships With E-business comes the opportunity for companies to really get to know their customers--who they are and their buying patterns. Business managers need an integrated strategy that supports customers from the moment they enter the front door--or Web site--right through to fulfillment, support, and promotion of new products and services. Along the way, IT managers need an integrated set of technologies--from Web...

You can specify the type of files you want, for your device.Building the Customer-Centric Enterprise: Data Warehousing Techniques for Supporting Customer Relationship Management   |  . I was recommended this book by a dear friend of mine.

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