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#3831681 in eBooks 2003-06-11 2003-06-11File Name: B00BMQZSBM'A clear and concise summary of many of the key concepts in Strategic Management. It should be of real value to students especially in the run up to exams.'Professor David Parker, Aston University.About the AuthorDavid Campbell is senior lecturer in strategic management at Newcastle Business School'Business Strategy: an introduction' is an accessible textbook that provides a straightforward guide for those with little or no knowledge of the subject. It presents complex issues and concepts in a clear and compact manner, so that readers gain a clear understanding of the topics addressed. The following features are included:* A comprehensive introduction to the subjects of business strategy and strategic management* Complex issues explained in a straightforward way for students new to this t...
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