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Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (The Jossey-Bass Nonprofit Guidebook Series)


[PDF.da67] Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (The Jossey-Bass Nonprofit Guidebook Series)

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#259626 in eBooks 2013-08-08 2013-08-08File Name: B00EEEOBGW0 of 0 people found the following review helpful. Excellent information for those with a "not-for-profit" mentalityBy Robert C RossThe online world has made an enormous difference on how a not-for-profit entity must approach its n audience. Ms. Miller's book is filled with great ideas, not just for the not-for-profit world, but for the for-profit world as well.There is an enormous difference in the approaches of people working on behalf of "nonprofits" and "not-for-profits". From a marketing perFrom the Back CoverNonprofits are communicating more often and in more ways than ever before, but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement aNonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant ...

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