#3201295 in eBooks 2010-01-15 2010-01-15File Name: B001CPH69K"Dussauge Garrette's work provides a useful and quickly absorbed framework..." -- The Antidote, Vol 29, 2000 From the Inside FlapThis book is aimed at providing managers with a framework to analyse strategic alliances, and thus help them deal better with the management issues raised by inter-firmCooperative Strategy Competing Successfully through Strategic Alliances Pierre Dussauge and Bernard Garrette HEC-School of Management, France In recent years, such corporate giants as Boeing, Toyota, Nestleacute;, Philips, United Airlines, IBM, and Intel have increasingly turned to alliances in order to develop new products and technologies, enter new markets, and globalize their activities. Indeed, no one firm, however dominant, can beat the competition entirely on its own. Unfortunately, manag...
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