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Corporate Entrepreneurship: Top Managers and New Business Creation


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#3190627 in eBooks 2003-06-26 2003-06-26File Name: B000TVTFFQ2 of 3 people found the following review helpful. Great practical book - Good job Vijay !By Nicolas GutierrezThis is a very interesting book with tons of practical examples and situations from the four companies the author studied. It's a great book about the organizational culture, strategies and personalities that encourage corporate entrepreneurship. It could be a valuable tool to any company engaged in new business / new product development."Corporate Entrepreneurship is full of interesting people and interesting stories. But it is not a 'popular' book of 14miracle workers12 and 'originals.' It is a book of ordinary executives doing the right thing but also making plenty of mistakes. The book shows what to do and what not to do; whatHow do large corporations encourage their senior managers to become more entrepreneurial? This is a key question which is seldom addressed in mainstream entrepreneurship studies. Professor Sathe has written this study based on hundreds of hours of interviews with senior managers to help understand why some organizations and some top managers are better than others in fostering entrepreneurship leading to successful new business growth. Corporate Entrepreneurship explores the real world of top ma...

You easily download any file type for your gadget.Corporate Entrepreneurship: Top Managers and New Business Creation   |  . A good, fresh read, highly recommended.

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