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Corporate Reputation and Competitiveness


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#3098820 in eBooks 2005-09-29 2005-09-29File Name: B000PLXEFW0 of 0 people found the following review helpful. Great book!By VictoriaThe book was came fast and the book is in very good conditions, like they said.I recommended this online store!2 of 2 people found the following review helpful. A deep analysis on corporate reputationBy A CustomerThis is really a comprehensive book on corporate reputation. This book is divided into two parts. Part one dealing with reputation as a strategic approach and part two dealing with managing corporate personality.Thi'Very timely ... refreshing ... this book has some very interesting and new content with thought provoking examples.' - Long Range Planning'The authors have done some excellent research ... [the book] offers excellent, thought-provoking material for those interested in how the staff and customers iThis unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy. It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character an...

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