[PDF.57rs] Corporate Responsibility for Cultural Heritage: Conservation, Sustainable Development, and Corporate Reputation (Routledge Studies in Heritage)

Corporate Responsibility for Cultural Heritage: Conservation, Sustainable Development, and Corporate Reputation (Routledge Studies in Heritage)

[PDF.wf83] Corporate Responsibility for Cultural Heritage: Conservation, Sustainable Development, and Corporate Reputation (Routledge Studies in Heritage)

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#2260021 in eBooks 2013-01-17 2013-01-17File Name: B00B3SIT9MThis work breaks new ground by exploring possible links between heritage and the corporate world, advocating that closer collaboration is in the interests of both. ndash; Geoffrey Wall, University of WaterlooAbout the AuthorFiona Starr holds a PhD from the Cultural Heritage Centre for Asia and theThis book examines the relationship between two divergent fields ndash; corporate activity and heritage conservation ndash; linking the financing of conservation and its benefits with the corporate social responsibility (CSR) goals of the private sector. Through discussion of physical conservation, benefits to heritage site visitors, sustainable development impacts, and corporate benefits such as improved reputation, this book outlines the shared value of corporate support for cultural heritage ...

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