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Creating and Re-Creating Corporate Entrepreneurial Culture


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2016-05-13 2016-05-13File Name: B01FMKURBO'Those who are looking for a clear presentation of corporate culture change with up to date, real life examples - both successful and less successful - will find this book very informative and extremely useful. Those involved in teaching such courses will find the case studies invaluable as a focusEntrepreneurship is often considered only in the context of new venture creation, small business issues, and the profiles and personalities of individual entrepreneurs. The emphasis in Creating and Re-Creating Corporate Entrepreneurial Culture is very much on the 'corporate', it focuses on the creation and maintenance of an entrepreneurial management culture that accelerates growth and enhances effectiveness and competitiveness in large organizations. Alzira Salama explains what constitutes en...

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