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Crystallizing Public Opinion


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#194752 in eBooks 2015-04-07 2015-04-07File Name: B00TQEM16C1 of 1 people found the following review helpful. IG edition rife with homonym/spell-check errorsBy Tom BombadillThe IG edition of this book is poorly edited. The edition is rife with spell-check typos/Homonym errors, approximately every three-four pages, because no one at IG publishing proofread the book. The introduction is worthwhile.The book: Worth the price of admission simply for explaining why all the self-proclaimed "free-thinkers" in this world think alike.Also worth it for pointing oA revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relations Few books have been as quietly powerful as Edward L. Bernaysrsquo;snbsp;Crystallizing Public Opinion. First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles of mass persuasion. Aimed at governments and corporations in the wake of World War I, this classic work combines crowd psychology with the pillars...

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