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Customer-Centric Marketing: Supporting Sustainability in the Digital Age


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#1110480 in eBooks 2015-02-03 2015-02-03File Name: B00SWY99Q2About the AuthorNeil Richardson teaches marketing at Leeds Beckett University.nbsp;He is an author and an experienced marketing, sales and customer service manager.nbsp; His books include Develop Your Marketing Skills, Develop Your PR Skills and A Quick Start Guide to Social Media Marketing (Kogan PTwo of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it and getting the customer involved in the message. Customer-Centric Marketing shows readers how sustainable development practices and digital marketing techniques work naturally together to add value, leading to improved ...

You easily download any file type for your device.Customer-Centric Marketing: Supporting Sustainability in the Digital Age   |  . Which are the reasons I like to read books. Great story by a great author.

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