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Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer


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#270285 in eBooks 2009-07-01 2009-07-01File Name: B000SEGI9K0 of 0 people found the following review helpful. I first read this book around 1995 and just recently ...By Peter LandesmanI first read this book around 1995 and just recently re-read the book (2017). This is a MUST-READ book for anyone that is involved in acquiring and keeping customers or clients. There is a lot of plain-old common sense advice that cuts across all sorts of businesses -- especially those that involve providing a service. It's possible to finish reading the book in about 2 houStanley Marcus If you don't learn from this book, it's your fault. -- From the PublisherThe art of developing the long-term customer relationships that are the lifeblood of every successful enterprise."Sewell's fundamentals are to an entrepreneur what the three R's are to a teacher...required readIn this completely revised and updated edition of the customer service classic (more than 600,000 copies sold), Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking ldquo;Ten Commandments of Customer Servicerdquo; apply to todayrsquo;s world.Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again i...

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