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Die eigene Berufung finden - Positionierungsmarketing auf den Kopf gestellt: Ein Leitfaden fuuml;r Selbstauml;ndige und Gruuml;nder (budrich Inspirited) (German Edition)


[PDF.gn28] Die eigene Berufung finden - Positionierungsmarketing auf den Kopf gestellt: Ein Leitfaden fuuml;r Selbstauml;ndige und Gruuml;nder (budrich Inspirited) (German Edition)

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2016-11-21 2016-11-21File Name: B01N7CM1ECDas Buch versetzt die LeserInnen in die Lage, die eigene Berufung zu finden, die sie von ihrer Lebensaufgabe ableiten. Durch ihre eigene Einzigartigkeit werden sie selbst zu ihrer Nische und finden fuuml;r sich authentische Positionierungsmaszlig;nahmen. Anstatt dem klassischen Positionierungs-Marketing zu folgen und qua Marktanalyse eine Nische zu finden, setzt die Autorin darauf, die eigene Berufung in den Vordergrund zu stellen. Sie beschreibt anhand ihres eigenen Weges, wie ein Expertenstatu...

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