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#1273996 in eBooks 2009-11-03 2014-03-17File Name: B00J2B9KYARecognizes that small businesses are not just "little big businesses," that they define a relatively unique management context ... a useful tool for studying entrepreneurial management in small firms, packed with pertinent case studiesProfessor Pauric McGowanDirector of the Northern Ireland CentreElectronic Inspection Copy available for instructors hereExamining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book carefully examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and successfully launch these into the market.nbsp;The text:- Includes a dedicated chapter on social entrepreneurship and family firms- Exp...

You easily download any file type for your gadget.Entrepreneurial Management in Small Firms   |  . I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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