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Entrepreneurship for the Creative and Cultural Industries (Mastering Management in the Creative and Cultural Industries)


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#1970849 in eBooks 2015-03-27 2015-03-27File Name: B00VA7H91U0 of 0 people found the following review helpful. Just Basic Business AdviceBy profkarThere's nothing unique in here, just basic business planning advice and some anecdotal references.'Dr. Kolb's Entrepreneurship in Creative Cultural Industries is a page-turner for artists who possess a drive for success but require the guidance of Kolb's marketing expertise. Her affinity for the creative crowd offers a refreshing voice for recent graduates and established artists alike.' - CheArtists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic profession. These skills have historically not been taught to creative students, which leaves them unprepared to make a living from their artistic efforts. Entrepreneurship for the Creative and Cultural Industries will teach the basics of business in a way that is relevant to the challenges of running a small business ma...

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