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Entrepreneurship (Greenwood Guides to Business and Economics)


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#4493708 in eBooks 2007-03-30 2007-03-30File Name: B0024NKH1S0 of 0 people found the following review helpful. Entrepreneurs need to find the "sweet spot" andBy Norris Kruegerthis book has found a sweet spot in the market, the book that had not yet been written... but needed to be. It's not a text, it's not a superficial pop biz press; it's more like a tour guide and handbook for those interested in being an entrepreneur, being better at being an entrepreneur, or just want to understand how it all works. The authors manage to cover the scholarly backgroun"Aimed particularly at those considering starting a business as well as students and researchers, this text defines entrepreneurship and describes its importance for economic systems. Carsrud and Brannback examine the various components of entrepreneurship, such as generating ideas, understanding tAre entrepreneurs born or made? How do they recognize opportunity? How do they address the risks associated with designing, launching, and sustaining a new venture? There are many steps between having an idea and going publicmdash;this book explores the entrepreneurial process through all of its stages, a process in which some half a billion people are engaged worldwide every year. Illustrated through numerous real-life examples, the book is a map of the entrepreneurial journey, exploring the ...

You can specify the type of files you want, for your gadget.Entrepreneurship (Greenwood Guides to Business and Economics)   |  . I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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