[PDF.98xw] Escalation in Decision-Making: Behavioural Economics in Business

Escalation in Decision-Making: Behavioural Economics in Business

[PDF.ej95] Escalation in Decision-Making: Behavioural Economics in Business

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2016-05-13 2016-05-13File Name: B01FMKUPFCAbout the AuthorHelga Drummond, PhD (University of Leeds) has been part of the Faculty at Liverpool University Management School since 1990. She is now Professor of Decision Sciences. Professor Drummond is associated with a number of departments and agencies of the UK Ministry of Defence and is currWhen a venture seems to be faltering, do you persist and hope that things will get better or do you cut your losses? This may be one of the most important decisions business or project owners may ever have to make. Persistence involves the risk of throwing good money (or resources) after bad, but owners may feel they have too much invested to quit now. Escalation in Decision-Making reveals why social scientists believe that owners may not respond rationally to such predicaments. Instead of exit...

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