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Flourishing Enterprise: The New Spirit of Business


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#983888 in eBooks 2014-08-27 2014-08-27File Name: B00NC2OUUY5 of 5 people found the following review helpful. A timely and important book...By Lori D. KendallFrom the Foreward written by Peter Senge -- "William O'Brien, a successful CEO and mentor said: 'I go around talking with people about values-based, vision-driven businesses. People are always enthusiastic... This raises an obvious question: If everyone really wants this, why are such businesses so rare? I have come to conclude that most people have no idea of the nature of the commitment required t"Organized around the notion that flourishingthe aspiration that humans and life in general will thrive on the planet forevershould be a key goal for every business today, this book advocates that businesses purposely connect with the natural world to promote sustainable practices . . .FlourishingThe notion of responsible business has infiltrated our markets, and "going green" is now a part of our mindset. But, sustainability as we know it is not enough. Flourishingmdash;the aspiration that humans and life in general will thrive on the planet forevermdash;should be a key goal for every business today. This is a bold concept, like sustainability was a decade ago. Just as sustainability has become a matter of course, so too will flourishing become a cornerstone of business tomorrow.How are...

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