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Flying High: How JetBlue Founder and CEO David Neeleman Beats the Competition... Even in the World's Most Turbulent Industry


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#419858 in eBooks 2008-03-11 2008-03-11File Name: B008NC0XFY0 of 0 people found the following review helpful. Good information if you can ignore the hagiographyBy EnplanedUpdate: having now read the book by Peterson Blue Streak: Inside jetBlue, the Upstart that Rocked an Industry, it's clear that hers is the better book. I am downgrading Wybrandt's to three stars.****After going back and forth between thinking three stars or four, I figure four. The downsides are these:As others have noted, to the extent this covers Neeleman, it's a hagiography. The manFrom Publishers WeeklyAs the founder by the age of 40 of three successful discount airline companies-most recently the billion-dollar JetBlue-David Neeleman and his story deserves in-depth analysis. Unfortunately, this largely uncritical profile doesnrsquo;t provide that. Veteran aviation and busineFlying High traces the incredible career of the founder and chairman of JetBlue, David Neeleman, from his teenage ventures and beginnings in the travel industry., to his short stint at Southwest Airlines and the ultimate launch of JetBlue. In a series of interviews with Neeleman's friends, associates, and high-ranking officials in both business and aviation, this books tells the store of Neeleman and explores the rules of success he both lives and builds his companies by.

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