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Franchising Globally: Innovation, Learning and Imitation


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2010-03-31 2010-03-31File Name: B00BHYR7D6About the AuthorILAN ALONnbsp;is George D. and Harriet W. Cornell Professor of International Business at Rollins College and Visiting Scholar at Harvard University Alon has taught franchising courses in China (Fudan and CEIBS), Italy (MIB), and India (IILM), and lectured extensively on the topic inFranchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.

You easily download any file type for your device.Franchising Globally: Innovation, Learning and Imitation   |  .Not only was the story interesting, engaging and relatable, it also teaches lessons.

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