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Franchising Hospitality Services (Hospitality, Leisure and Tourism)


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#1143529 in eBooks 2007-06-07 2007-06-07File Name: B007ZZCYDOAbout the AuthorProfessor Conrad Lashley is Professor of Leisure Retailing at the Centre for Leisure Retailing at the Nottingham Business School. His research interests have largely been concerned with service quality management, and specifically employee empowerment in service delivery. He works cl'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising. In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. The second part looks more closely at service sector groups in the hospitality industry, such as hotels, leisure and catering using national and international examples and illustrations. These demonstrate how the theories and debates discussed in the first ...

You easily download any file type for your device.Franchising Hospitality Services (Hospitality, Leisure and Tourism)   |  .Not only was the story interesting, engaging and relatable, it also teaches lessons.

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