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Getting Green Done: Hard Truths from the Front Lines of the Sustainability Revolution


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#884493 in eBooks 2009-02-24 2009-02-24File Name: B0097CWI1Q1 of 1 people found the following review helpful. A rockin' read!By C. M. PetersonI learned much from reading Auden Schendler's Getting Green Done. Specifically, I learned what commitment it takes to pursue sustainable business practices in firms because of the organizational inertia as well as the fear, uncertainty and doubt that any new project for business must overcome. As Schendler says so well, "if sustainability were cheap and easy, businesses would have achieved it by now" (page 119),ldquo;Greenrdquo; has finally hit the mainstream. Soccer moms drive Priuses. And the business consultants say itrsquo;s easy and profitable. In reality, though, many green-leaning businesses, families, and governments are still fiddling while the planet burns. Why? Because implementing sustainability is brutally difficult.In this witty and contrarian book, Auden Schendler, a sustainable business foot soldier with over a decadersquo;s worth of experience, gives us a peek under the hood of the gre...

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