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Googled: The End of the World As We Know It


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#377507 in eBooks 2009-10-30 2009-11-03File Name: B002UZ5JR21 of 1 people found the following review helpful. Great readBy Dylan O.Glad I finally got around to this one. Much of Google's history has become pretty public knowledge but Auletta dives deeper than most. Whenever a company becomes as powerful as Google (i.e Microsoft, GM, GE, Disney, etc.) there is so much be learned in their history, successes and failures. I think society has accepted the value of biographies but these company profile/expose books or whatever you want to call them are becomiFrom Publishers WeeklyTwo Googles emerge in this savvy profile of the Internet search octopus. The first is the actual company, with its mixture of business acumen and naiuml;ve idealism (Don't Be Evil is the corporate slogan); its brilliant engineering feats and grad-students-at-play company culturA revealing, forward-looking examination of the outsize influence Google has had on the changing media Landscape. There are companies that create waves and those that ride or are drowned by them. As only he can, bestselling author Ken Auletta takes readers for a ride on the Google wave, telling the story of how it formed and crashed into traditional media businesses?from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft. With unprecedented access to Googl...

You can specify the type of files you want, for your gadget.Googled: The End of the World As We Know It   |  .Not only was the story interesting, engaging and relatable, it also teaches lessons.

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