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#4042145 in eBooks 2011-05-09 2011-05-09File Name: B00545DFU8About the AuthorChristos Pitelis is Director of the Centre for International Business and Management (CIBAM) and Reader in International Business and Competitiveness at the Judge Business School, as well as Fellow in Economics at Queensrsquo; College, University of Cambridge. He has published widelyToday greenness is goodness; non-greenness is not an option. It is therefore critical to advance thinking on why and how business, consumers and policy makers can contribute to the goal of sustainable global wealth creation. This volume analyzes the strategic sustainability issues confronting contemporary business, and explores the transformation in values, strategies, and practices needed by modern businesses to attain sustainable business.nbsp;It isnbsp;is developed from a Global Business Symp...

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