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Greening the Corporation: Management Strategy and the Environmental Challenge


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#4540608 in eBooks 2010-09-23 2010-09-23File Name: B00872FNTQ'A well structured book written in an easily accessible style. It presents a welcome sociological view of the greening of corporations, using the theory of ecological modernization as a framework of analysis and explanation for corporate responses to the environmental challenge.' Business StrategyCorporate responses to environmental challenges are often held directly or indirectly responsible for significant worldwide environmental destruction. Corporations are beginning to respond to environmental and social concerns and are taking these into account. This process, known as the greening of the corporation is fraught with contradictions since the foremost aim of corporations is to earn profits. Robbins analyses the approaches of four major international companies: ARCO Chemical; Ben Jer...

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