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Greenwash: Big Brands and Carbon Scams


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#1985883 in eBooks 2012-09-26 2012-09-26File Name: B009CKPQX0"Guy Pearse's welcome book reveals the difficulty of judging the benefits and real environmental costs of the way we live." - David SuzukiAbout the AuthorGuy Pearse is an author and environmental commentator. A former political adviser, lobbyist and speechwriter, he has advised numerous industry anGoing green is the new black for big business. But how real is the climate-friendly revolution that's being advertised?Toyota reckons Mother Nature drives a Prius, Ford wants us to ldquo;Join the Green Revolutionrdquo;, and McDonald's has painted its famous golden arches green. Facebook has even 'friended' Greenpeace.But are big brands and the celebrities endorsing them really as green as they claim? In Greenwash, in the tradition of Fast Food Nation and No Logo, Guy Pearse looks behind the corp...

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