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Grundzuuml;ge des Mittelstandsmanagements - Kapitel 14: Marketing und Werbung (German Edition)


[PDF.bk18] Grundzuuml;ge des Mittelstandsmanagements - Kapitel 14: Marketing und Werbung (German Edition)

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2015-12-14 2015-12-14File Name: B01ANXW970Fuuml;hrungskrauml;fte sollten sich nicht allein auf ihre Erfahrungen und ihre Intuition verlassen. Das Verstehen der Gegenwart und Gestalten der Zukunft erfordert ein systematisches und zielorientiertes Vorgehen im Rahmen der Managementprozesse, um Fehlschluuml;sse und Fehlentscheidungen zu vermeiden.Kleine und mittlere Unternehmen kouml;nnen aufgrund ihrer Betriebsgrouml;szlig;e schneller und flexibler auf Verauml;nderungen reagieren. Allerdings setzt dies voraus, dass die Fuuml;hrungskrauml;f...

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