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#3330436 in eBooks 2009-06-30 2009-06-30File Name: B003AM7IUA1 of 1 people found the following review helpful. A Fine Book on the Economics of HollywoodBy Jeffrey HartIf you want the best contemporary book on the economics of Hollywood, this is the book to buy. Even though David Waterman is a colleague of mine at Indiana University, I have read enough books about the economics of the studios to be able to say objectively that this is the best of the lot. Before coming to Indiana, David was a consultant to the industry. He has collected and analyzed theHollywood's Road to Riches focuses on the details and peculiarities of the film business with a depth and breadth that no one else provides. Combining knowledge of facts and institutions with insightful economic analyses makes the book exceptional. (Steven S. Wildman, Michigan State University)HolCombining historical and economic analysis, this book shows how, beginning in the 1950s, a largely predictable business has been transformed into a volatile and complex multimedia enterprise now commanding over 80 percent of the world's film business. At the same time, the book asks how the economic forces leading to this success--the forces of audience demand, technology, and high risk--have combined to change the kinds of movies Hollywood produces.
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