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Intellectual Property Strategy (The MIT Press Essential Knowledge series)


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#629344 in eBooks 2011-10-07 2011-10-07File Name: B005NK6AVK0 of 0 people found the following review helpful. Solid overviewBy MN ReviewerStructure was clear. Fairly limited scope focuses on what to do with existing IP and little regarding offensive strategies for generating new IP.1 of 1 people found the following review helpful. Surprisingly interestingBy J. MoriartyI bought this for class, but it ended up actually enjoying reading it. The writing flows much better/is less dry than a textbook and it presents the subject matter in an interesting way.Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies t...

You can specify the type of files you want, for your device.Intellectual Property Strategy (The MIT Press Essential Knowledge series)   |  . I was recommended this book by a dear friend of mine.

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