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Leading Digital: Turning Technology into Business Transformation


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#55241 in eBooks 2014-09-23 2014-09-23File Name: B00NE6MG0Y1 of 1 people found the following review helpful. Excellent guidebook for business and IT execsBy Leif C. UlstrupThis is an excellent guidebook for business leaders who want to embrace the possibilities of emerging digital technologies and need help getting started, making sure things remain on track for success, and want to sustain the momentum they have created. Both organizational leadership ability and mastery of IT are essential ingredients. Neither alone is sufficient on its own to becomThis is not simply a book for digital-only companies, but rather a book for all companies who want to learn to amplify revenue figures via digital channels.rdquo; 800 CEO READADVANCE PRAISE for Leading Digital:Pete Blackshaw, Global Head of Digital and Social Media, Nestleacute;Successful transforBecome a Digital MasterNo Matter What Business Yoursquo;re InIf you think the phrase going digitalrdquo; is only relevant for industries like tech, media, and entertainmentthink again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know itincluding your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus p...

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