2007-03-01 2007-03-01File Name: B01F1G7LTKSo you think you know marketing.Think again. Lies Start-ups Tell Themselves to Avoid Marketing uses the tough love approach to steer you clear of the pitfalls and self-deceptions that have been the undoing of many when confronted with the harsh realities of today's marketplace. Sandra Holtzman and Jean Kondek employ their combined 40+ years' worth of marketing savvy to cut through all the usual malarkey-and, let's face it, bullsh@#*-to give you a streamlined approach to successfully launching a ...
You can specify the type of files you want, for your gadget.Lies Startups Tell Themselves to Avoid Marketing: A No Bullsh*t Guide for PHDs, Lab Rats, Suits, and Entrepreneurs | . A good, fresh read, highly recommended.
