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Making Rain: The Secrets of Building Lifelong Client Loyalty


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#1178576 in eBooks 2007-04-26 2007-04-26File Name: B000RQB2YA1 of 1 people found the following review helpful. I enjoy reading MrBy DanTI enjoy reading Mr. Sobel's books. This one stands as one of his best. I hope that someday that Making Rain becomes an ebook.2 of 4 people found the following review helpful. Practical and refreshingBy A CustomerThere are very few worthwhile books about building client relationships, and this is definitely one of them. Sobel's main focus is how you de-commoditize yourself in increasingly competitive service markets. WhFrom Publishers WeeklyWhether business leaders want a steady drizzle or an out-and-out monsoon, they can use Sobel's formula for landing and keeping customers-what he calls "making rain." Based on building relationships, it starts with the key components of knowledge, service and demonstrable value;Professionals who work with clients or large accounts can create lifetime relationships based on these well-researched secrets. Based drawing from extensive interviews with client executives, Making Rain offers a series of provocative insights on how to shed the expert-for-hire label and develop long-term advisory relationships. Exploding the popular myth of the "Rainmaker," a dated and dysfunctional figure that clients no longer welcome, Andrew Sobel argues that any professional can learn to "m...

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