[PDF.89ao] Neuromarketing in Action: How to Talk and Sell to the Brain

Neuromarketing in Action: How to Talk and Sell to the Brain

[PDF.lc76] Neuromarketing in Action: How to Talk and Sell to the Brain

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#1365940 in eBooks 2013-12-03 2013-12-03File Name: B00GS410CE2 of 2 people found the following review helpful. Nice insights in why the brain works the way it doesBy LennartThe first parts of the book are great. The authors combine marketing with neuroscience very well. Where other books mostly describe what works, this book also explains why the brain reacts like this. Unfortunately, the last part of the book was more general about how brands are perceived by consumers. If you are a marketer, you will not learn much from this. Another minor point is that"Readers from marketing domain will get to learn the theory behind product placement, use of colors and scents used in the retail areas and equip them to spot these techniques in real world. The book is a good read for anyone who works in the retail industry and constantly interacts with customers.Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background covers both neuroscience and marketing, showcase the latest thinking on brain function and int...

You easily download any file type for your device.Neuromarketing in Action: How to Talk and Sell to the Brain   |  . A good, fresh read, highly recommended.

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