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Open Innovation in the Food and Beverage Industry (Woodhead Publishing Series in Food Science, Technology and Nutrition)


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2013-01-22 2013-01-22File Name: B00H1YWIGM"...many agricultural and applied economics practitioners will find this bookrsquo;s subject matter both interesting and timely...provides excellent insight into a body of literature about innovation and technology management."--American Journal of Agricultural Economics, January 27, 2015About theFood and beverage companies are increasingly choosing to enhance internal idea development by pursuing an lsquo;open innovationrsquo; approach, allowing the additional exploitation of external ideas and paths to market. Drawing on a range of important case studies, Open innovation in the food and beverage industry investigates the challenges and opportunities afforded by the incorporation of open innovation into the food industry.Part one provides a comprehensive overview of the changing nature ...

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