#142169 in eBooks 2007-03-05 2007-03-05File Name: B003K15IJ46 of 7 people found the following review helpful. Insight into the organic movementBy Malvin"Organic Inc" by Samuel Fromartz offers a good introduction to the natural food movement. Written primarily for a popular audience, the book combines research with short histories, case studies and profiles of prominent personalities and companies that have shaped the industry. Although the author's frequent interjections about his own personal experiences and infatuations with organics becomes somewhat aFrom Publishers WeeklyIn recent decades, organic foodmdash;the idealistic, natural alternative to industrial agribusiness and processed packaged foodsmdash;has grown into a multibillion-dollar business. Fromartz's portrait of the adolescent industry reveals that that success has prompted an epic ideWho would have thought that a natural food supermarket could have been a financial refuge from the dot-com bust? But it had. Sales of organic food had shot up about 20 percent per year since 1990, reaching $11 billion by 2003 . . . Whole Foods managed to sidestep that fray by focusing on, well, people like me. Organic food has become a juggernaut in an otherwise sluggish food industry, growing at 20 percent a year as products like organic ketchup and corn chips vie for shelf space with conventio...
You can specify the type of files you want, for your gadget.Organic, Inc.: Natural Foods and How They Grew | . I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
