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Overfished Ocean Strategy: Powering Up Innovation for a Resource-Deprived World


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#1044504 in eBooks 2014-06-02 2014-05-01File Name: B00GT486KM1 of 1 people found the following review helpful. Great Teaching ResourceBy VictoriaWhat a great book for diving into the possibility side of the sustainable future. I very much appreciate the positive, 'let's roll-up the sleeves' attitude of Zhexembayeva's writing. The 5 principles framework is very clear and helpful in seeing the path and the mindset shift businesses should be considering. Zhexembayeva's experience in the field is evident in numerous examples that emphasize each principle.I usldquo;To bring three billion new middle-class consumers into the global economy will require a revolution in resource productivity in everything from farms to fisheries to factories. Zhexembayevarsquo;s groundbreaking book provides a road map for turning resource scarcitymdash;the lsquo;overfisheWe all know the proverb about teaching someone to fish, but if there are no fish left, knowing how to catch them wonrsquo;t do you any good. And thatrsquo;s the position businesses are in today. Resources are being depleted at an alarming rate and the cost of raw materials is rising dramatically. As a result, scholar and entrepreneur Nadya Zhexembayeva says, businesses need to make resource scarcitymdash;the overfished oceanmdash;their primary strategic consideration, not just a concern for thei...

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