#394447 in eBooks 2015-05-03 2015-05-03File Name: B00XUPLO5M4 of 4 people found the following review helpful. A smart page-turner about successful brandsBy Michael PollockThis is a book about brands like no other. The insights and well-chosen cases sparkle through it. The writing is lively - even sassy. Unlike so many dry ldquo;academicrdquo; books on brands it is not packed with filler and hi-falutinrsquo; theory - this is real world experiences smartly parsed and examined. Yoursquo;ll get ideas from every page - new ideas as well as old ideas re-framedWhat makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a relative fortune for Renova toilet paper or Aesop detergent even though they hardly ever 'advertise' and seem to have none of the 'functional performance advantages' conventional marketers would seek to demonstrate? Prestige brand experts JP Kuehlwe...
You can specify the type of files you want, for your gadget.Rethinking Prestige Branding: Secrets of the Ueber-Brands | . I was recommended this book by a dear friend of mine.
