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Smart Green: How to Implement Sustainable Business Practices in Any Industry - and Make Money


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#3138246 in eBooks 2009-03-11 2009-03-11File Name: B00245A4AK11 of 12 people found the following review helpful. Inspiring and Practical -- A Great Step in the Right DirectionBy Zemo TrevathanThe first thing you have to know is that this book is NOT about the environment or energy efficiency. "Green" has become a common marketing term now, and many people do not look beneath that surface to ask "what does 'green' mean?" Smart Green presents the argument that to be "sustainable" a business (community/industry/economy) has to consider a "triple bottom lin?Step by step, chapters explore the unique synergism among entrepreneurship, sustainability, and success as a part of an organization's strategic and profit plans.? (CHOICE, October 2009)From the Inside FlapAs eco-conscious citizens and consumers search for answers to today's environmental problems"Do you think going green will give you a competitive advantage, even save you money? Do you think your customers are more likely to buy if you are green? Do you want to do better by the environment and your community? If so, you are not alone. Many feel the need to go green. Jonathan Estes in Smart Green turns this need into value and lays out the steps for going green.?Read it and get ahead of your competition and the green tsunami sweeping the country." mdash;Frank Phoenix, PE, LEED-AP, Partn...

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