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Social Selling: Techniques to Influence Buyers and Changemakers


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#235352 in eBooks 2016-07-03 2016-07-03File Name: B01HS94S440 of 0 people found the following review helpful. An invaluable guide to social media and its best usesBy S. M. StruhlThis is a sharply written and highly insightful book. If you have found social media a somewhat baffling and perhaps intimidating space (as I have), this is definitely the place to start. You will learn a great deal about its power and best applications. The authors start with some intriguing premises about the value of social networks, build upon them, and show how you can makeAbout the AuthorTim Hughes is the co-founder of Social Salesnbsp;Lounge, where he provides training and coaching on social selling.nbsp;As the digital landscape has changed buyers' habits it's increasingly difficult to reach them early enough in their decision-making process using traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including:- How to use...

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