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Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Successful Plan (Wiley Nonprofit Law, Finance and Management Series)


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#3025812 in eBooks 2008-05-02 2008-05-02File Name: B001PTFX3Y29 of 30 people found the following review helpful. Radtke hits the markBy Tyra HallRadtke takes a generally vague term "P.R" and makes specific, detailed entry ways that prove essential in the creation of a public relations framework. The text concentrates on breaking up tasks into manageable units from the creation of the perfect mission statement to completion of an internal audit. The internal audit is a great example of the way Radtke approaches every angle of the P.R. question; Radtke isFrom the PublisherSuccessful communications are absolutely vital to nonprofit organizations. This nuts-and-bolts guide helps nonprofit companies streamline and coordinate their efforts in that arena. It presents an easy-to-follow, 7-step process that includes strategies for ensuring that complementaCreate an effective, comprehensive communications strategy in an age of information overload Fax, e-mail, 1-800 numbers, the Internet, infotainment--with so many new and traditional media available, it should be easy for a nonprofit to connect with its constituents. Yet each new technology brings new challenges, adding more messages, more voices, and more information to the clamor. Nonprofits now have to compete harder than ever to win the attention of a media-jaded public. That's why it is cru...

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