#230341 in eBooks 2016-01-15 2016-01-15File Name: B01BXQZ5FY3 of 3 people found the following review helpful. Theory + Practice In One BookBy Austin P. GuentherI took Dr. Rothaermel's class at Georgia Tech as an MBA student with no previous experience in strategy. One of the things I really liked about the course and this book is Dr. Rothaermel's focus on using up-to-date, real-world examples of corporate strategy in practice. This book covers all of the important strategy frameworks in depth (SWOT, PESTEL, 5 Forces, etc.); but unlike other books, it doAbout the AuthorFrank T. Rothaermel (Ph.D., University of Washington) is a professor of Strategic Management and in the Scheller College of Business at the Georgia Institute of Technology. BusinessWeek names Frank one of Georgia Tech's Prominent Faculty in their national survey of business schools.Strategic Management: Concepts 3e by Frank T. Rothaermel combines quality and user-friendliness with rigor and relevance by synthesizing theory empirical research and practical applications in this new edition which is designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. With a single strong voice that weaves together classic and cutting-edge theory with in-chapter cases and strategy highligh...
You can specify the type of files you want, for your device.Strategic Management: Concepts (Irwin Management) | . I was recommended this book by a dear friend of mine.
