#3887155 in eBooks 2012-05-23 2012-05-23File Name: B00872E4B4Strategic Marketing Planning concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Wilson and Gilligan offer current thinking in marketing and consider the changes it has undergone over the past few years. Issues discussed include:* Emarketing, strategic thinking and competitive adva...
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