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The Conversational Firm: Rethinking Bureaucracy in the Age of Social Media (The Middle Range Series)


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#129714 in eBooks 2016-08-09 2016-08-09File Name: B01HLNF8C80 of 0 people found the following review helpful. One StarBy Vadim ZhukLots of words little substance5 of 5 people found the following review helpful. The Conversational Firm is a nuanced, profound, elegantly ...By RickThe Conversational Firm is a nuanced, profound, elegantly written story of today's workplace. It focuses on one young software company, but it is relevant far beyond the world of tech startups. Anybody trying to influence an organization today -- anybody curious how social media aWill twenty-first-century social media technologies finally liberate organizations from stifling bureaucratic hierarchies? After spending ten months closely observing a software firm, Catherine J. Turco, one of sociology's brightest young stars, surprises with fascinating and nuanced answers. BrimmA fast-growing social media marketing company, TechCo encourages all of its employees to speak up. By promoting open dialogue across the corporate hierarchy, the firm has fostered a uniquely engaged workforce and an enviable capacity for change. Yet the path hasnrsquo;t always been easy. TechCo has confronted a number of challenges, and its experience reveals the essential elements of bureaucracy that remain even when a firm sets out to discard them. Through it all, TechCo serves as a powerful n...

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