[PDF.72iy] The End of Fashion: The Mass Marketing of the Clothing Business Forever

The End of Fashion: The Mass Marketing of the Clothing Business Forever

[PDF.pn20] The End of Fashion: The Mass Marketing of the Clothing Business Forever

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#355526 in eBooks 2010-10-12 2010-10-12File Name: B003YUCEC02 of 2 people found the following review helpful. Great overview of the (business) history of fashionBy Ilya GrigorikFantastic book about the commercial history and the business of fashion as a whole. The author provides a collection of brief historical accounts of all the major brands and labels: how they came to be, a brief introduction to each designer, and how and why they succeeded, or failed, in the market. Following that, the book also covers the retail side: shift from boutiques to largeFrom Publishers WeeklyDispensing with the idea that fashion designers are unpredictable geniuses sequestered in creative isolation from vulgar commerce, Agins, who covers the fashion industry for the Wall Street Journal, has taken a long, hard look at style in the '90s and come back with a compellinThe time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, ...

You can specify the type of files you want, for your gadget.The End of Fashion: The Mass Marketing of the Clothing Business Forever   |  . I was recommended this book by a dear friend of mine.

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