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The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas


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#275087 in eBooks 2013-09-26 2013-09-26File Name: B00FVYW2AG2 of 2 people found the following review helpful. Creativity made easy.By Hans KleinschmidtDavid Burkusrsquo;s book, The Myths of Creativity: The Truth About How Innovative Companies and People Generate Ideas has been among one of the best business books I have read this year. Throughout the book, Burkus makes an outline of the infamous myths that we have been led to believe and then continues to deconstruct each one of them to show the inspiration behind where each of the myths came from. Most.com QA with David Burkus, author of The Myths of Creativity David BurkusHow to get past the most common myths about creativity to design truly innovative strategies We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individua...

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