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The Next Sustainability Wave: Building Boardroom Buy-in (Conscientious Commerce)


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#2093155 in eBooks 2005-04-01 2005-04-01File Name: B0028N6GGO9 of 9 people found the following review helpful. Excellent ResourceBy George F. ReinhartMy job brings me in contact with many F1000 executives who have responsibility for CSR/citizenship/responsibility/sustainability/etc and I read this book to broaden my view of the topic. I found it to be interesting in its format, content and point of view. I highly recommend it if sustainability is taking on a strategic importance to your business and you need to hold your own when discussing the finer poinThe idea of sustainability has been embraced enthusiastically by some businesses and rejected by others. The first wave of corporate converts to sustainability was driven by a PR crisis perhaps, regulatory pressures, or the founder's personal passion. The next wave, however, requires different drivThe idea of sustainability has been embraced enthusiastically by some businesses and rejected by others. The first wave of corporate converts to sustainability was perhaps driven by a public relations crisis, regulatory pressures or the founderrsquo;s personal passion. The next wave, however, requires different drivers if it is to build a critical mass for corporate responsibility in the business community.The Next Sustainability Wave assesses why companies have resisted sustainability strategie...

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