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The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (The Jossey-Bass Nonprofit Guidebook Series)


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#155906 in eBooks 2010-05-13 2010-05-13File Name: B003NE61YE3 of 3 people found the following review helpful. A Guide to Successfully Change the World Without Breaking the BankBy Raj MaranThe nonprofit world is one that is not as difficult to enter as it is to navigate and maintain a sustainable entity. The men and women who run non-profits are typically not in it for the money, which is good because it is improbable that they will ever be surrounded by immense financial capital. Another luxury that these activists will not have is time. Not enough timeFrom the Back CoverThe Nonprofit Marketing Guide offers understaffed and underfunded nonprofits no-nonsense, down-to-earth advice that shows you how to shape an effective marketing program that starts from where you are now and grows with your organization. The book is filled with smart, savvy markeA nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-...

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